Assistant Marketing Manager Job at ABSteak by Chef Akira Back, San Francisco, CA

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  • ABSteak by Chef Akira Back
  • San Francisco, CA

Job Description


Sales & Marketing Job Duties – Restaurant Sales Responsibilities
  1. Revenue Growth Strategy

    • Identify new revenue opportunities (e.g., private dining, catering, experiences).

  2. Partnership Development

    • Build partnerships with hotels, tour operators, concierge services, and local businesses.

    • Attend trade shows, food festivals, and networking events.

  3. Customer Relationship Management (CRM)

    • Manage reservation platforms (like OpenTable, Resy).

    • Track guest preferences and behavior for upselling and personalization.

  4. Reputation Management

    • Respond to online reviews and customer feedback.

    • Use guest insights to inform service or menu improvements.

  5. Budget & ROI Tracking

    • Allocate and manage the marketing budget.

    • Track the performance and ROI of marketing efforts.

Marketing Responsibilities
  1. Develop and Execute Marketing Plans

    • Create annual and quarterly marketing calendars.

    • Plan campaigns around holidays, events, and seasonal trends.

  2. Social Media Management

    • Manage content creation and posting on platforms like Instagram, Facebook, TikTok, and X.

    • Monitor engagement and adjust strategies based on performance analytics.

  3. Email & SMS Marketing

    • Design and send newsletters, promotions, and reservation reminders.

    • Build and segment email/SMS lists for targeted campaigns.

  4. Advertising & Promotions

    • Design and implement in-house promotions and special events.

    • Coordinate paid digital ads (Google, Meta, Yelp, etc.).

  5. Brand Management

    • Maintain consistent branding across all customer touchpoints.

    • Oversee photography, menu design, and other visual assets.

  6. Public Relations

    • Draft press releases and pitch stories to local media.

    • Coordinate influencer visits and media tastings.

Job Tags

Holiday work, Full time, Seasonal work, Local area,

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