Job Description

We are currently seeking a Campaign Execution Manager to support our Campaign Execution Team (CET). This role is responsible for managing a technically oriented team focused on the execution of email and direct marketing campaigns through evaluation of our Prospect Database and development of infrastructure and validation routines using tools including, but not limited to, Unica, SQL and Python. A successful candidate will need to demonstrate an ability to lead a team of execution analysts, collaborate with the leadership team and strategy analytics partners, cultivate strong relationships with Prospect Database vendors, and develop solutions that are executable and meaningful in practice. The Role includes working with relevant partners to intake segmentation and targeting related business requirements and develop executable solutions that apply complex inclusion/exclusion criteria to originate marketing solicitations to customers and prospects; managing a team of 2-3 analysts who support the execution of email marketing solicitation and/or market research channel campaigns; building and maintaining email, direct mail and calling campaigns within campaign selection tools, SQL and Unica. The ideal candidate will have a strong background in project management, the ability to manage and execute marketing campaigns, and interest in leveraging data and analytics to drive campaign decisions and improvements. Additional responsibilities include identifying opportunities for continuous improvement and automation within campaigns, the Prospect Database and related data transfer processes; maintaining supporting criteria, selection, and audit documentation; managing collaborations with internal stakeholders, content providers, and 3rd party vendors for efficient campaign execution; analyzing, auditing, and reviewing campaign setups and documents for peers. Requirements include 3+ years as a campaign manager, marketing manager or a similar role; proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns; experience working with Unica, Github, SQL, Python, Adobe Campaign and/or equivalent campaign selection tools; efficient project management skills, with the ability to manage multiple campaigns concurrently and meet deadlines; Bachelor’s Degree or Higher; excellent writing, communication and organizational skills, with proficiency in relevant software such as Microsoft Office and Adobe Creative Suite; strong communication and collaboration skills to work effectively with cross-functional teams and external partners. Location is hybrid across Wilmington, DE; Baltimore, MD; Dallas, TX; Charlotte, NC; New York, NY; Irving, TX. The company, OneMain Financial, is a leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. The company offers a comprehensive benefits package including health and wellbeing options, 401(k) matching, employee stock purchase plan, tuition reimbursement, paid time off, sick leave, holidays, and volunteer time. The target base salary range for Baltimore, MD is $150,000 - $180,000, based on skills and work experience, with eligibility for a competitive compensation program based on individual and company performance.

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