Job Description

Overview

Join to apply for the Director, Consumer Marketing role at Acadia Pharmaceuticals Inc.

About Acadia Pharmaceuticals
Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinsons disease psychosis, and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimers disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit Acadia.com and follow us on LinkedIn and X.

Position Summary: The Director of E-Commerce and Digital Marketing leads the strategy, development, and execution of innovative online marketing programs to maximize brand presence, elevate the consumer experience, and drive engagement across disease education and branded initiatives. This role oversees website strategy, digital content, SEO/SEM, medical education, and patient advocacy engagementensuring programs are both impactful and fully compliant. As a cross-functional leader, the Director translates insights into actionable strategies, cultivates partnerships with advocacy groups and key opinion leaders, and manages external agencies to deliver measurable results. With strong biopharma brand management expertise and digital fluency, this leader will shape the companys online presence and advance meaningful connections with patients, caregivers, and healthcare professionals.

Primary Responsibilities

• Leads the digital marketing strategy for consumer disease education and branded tactics.
• Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs.
• Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities.
• Plans and implements marketing materials through online presence and oversight of creative agencies.
• Leads and manages medical education activities such as webinars, peer to peer programs and patient/caregiver education seminars.
• Manages patient advocacy societies and develops innovative engagement strategies.
• Manages e-marketing strategies, disease awareness website and product website to optimize online marketing tools and programs.
• Leads the strategy of search engine optimization (SEO)/search engine marketing (SEM) activities to drive engagement.
• Monitors progress of plans and makes adjustments as necessary following in-depth analytics and ROI analysis.
• Develops patient/caregiver brand plans and budget.
• Responsible for ensuring that all medical legal review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.
• Develops strong external relationships with key opinion leaders (KOLs) and leadership within patient advocacy societies.
• Directs advertising tactics primarily utilizing digital and print media.
• Other duties as assigned.

Education/Experience/Skills

Bachelors degree in Marketing or related; MBA highly preferred with emphasis Brand Management, Consumer Marketing or Consumer Market Research with a minimum of 10 years of progressively responsible experience and advancement within pharmaceutical or biotech industry. An equivalent combination of education and experience may be considered. A minimum of 6 years in a leadership role required. Neurology therapeutic experience preferred but not required. Previous experience in a product manager role preferred but not required.

Must possess

• Recent blockbuster brand experience, launch experience or major new indication launch experience.
• Strong Biopharma brand management and demonstrated multi-channel digital expertise.
• Experience forming online content partnerships, measuring web usage/trends and managing vendor relationships.
• Experience building and developing a team.
• Demonstrated ability to work in a dynamic, fast paced, team-oriented environment.
• Experience negotiating with business partners or management and influencing senior level leaders regarding matters of significance to the organization.
• Proficiency creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
• Ability to travel up to 30% of time.

Physical Requirements

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

Compensation and Benefits

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Salary Range: $194,000$243,500 USD.

• What we offer US-based Employees:
  • Competitive base, bonus, new hire and ongoing equity packages
  • Medical, dental, and vision insurance
  • Employer-paid life, disability, business travel and EAP coverage
  • 401(k) Plan with a fully vested company match 1:1 up to 5%
  • Employee Stock Purchase Plan with a 2-year purchase price lock-in
  • 15+ vacation days
  • 13 -15 paid holidays, including office closure between December 24th and January 1st
  • 10 days of paid sick time
  • Paid parental leave benefit
  • Tuition assistance

EEO Statement

Acadia is an equal employment opportunity employer. We are committed to building a diverse, equitable, inclusive, and innovative company. Details and accommodations information are provided in the notice and policy statements linked in the original posting.

Additional Information

California Applicants, Canadian Applicants, and Applicants in the European Economic Area, Switzerland, the United Kingdom, and Serbia: Please see additional information for privacy policy and disclosures. Notice to Search Firms/Third-Party Recruitment Agencies: The Talent Acquisition team manages the recruitment and employment process for Acadia. We do not accept resumes from recruiters or search firms without an executed search agreement.

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